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Why does getting a headshot actually matter in Boston , why is it worth the investment.

The Story That Started This Conversation A business coach in Newton reached out to me a few months ago. She'd been putting off her headshots for over a year — too busy, too expensive, too "not the right time." Meanwhile, she'd been losing potential clients to a competitor whose website looked polished and professional. She finally booked a session, updated her LinkedIn and website, and within six weeks had two new clients — each worth over $3,000. She told me: "I spent more time avoiding this...

Personal branding photos for a Metrowest Boston financial services company, woman owned and run Why your brand images are the most underestimated investment in your business — and what a real personal branding session actually looks like There is a version of personal branding photography that goes like this: you book a two-hour shoot, you show up in your best blazer, someone takes 400 photos of you against a white wall, you get 20 back, you use three of them on LinkedIn and wonder why...