Auditing your personal brand online involves assessing your image, identifying inconsistencies, and setting actionable goals to enhance your brand visibility and maintain a strong and positive digital presence.
1. Why should you audit your personal brand?
Regular audits of your personal brand help ensure that your online presence aligns with your professional goals and values. With potential employers, clients, and collaborators searching for you online, it’s crucial to greet them with a consistent, authentic image that reflects who you are and what you stand for.
This quick and easy process may reveal hidden gems—or nasty surprises—you weren’t aware of. For example, you might uncover favorable reviews or recommendations on online forums…or discover that your professional profile still mistakenly appears on a long-ago employer’s website!
2. How do you audit your personal brand online?
Auditing your personal brand online involves examining your existing presence and how well it aligns with your personal brand’s aspirations. This process will help you set actionable goals to elevate your online presence.
a) Assess your personal brand
Begin by reflecting on how you’d like your audience to perceive your personal brand and the message you wish to convey. Consider your strengths, skills, and unique qualities. Even if you’ve run this assessment before, a quick revisit can often reveal how your mission has evolved organically over time.
b) Review your online presence
Now the fun (or scary!) part: diving into where you appear online.
Google
Search your name on Google and take note of the first page of results. If you appear, look for any discrepancies, outdated information, or negative content that may affect your brand.
If you don’t appear, add your business’s name or your profession to your search and see what pops up. If you’re still not visible, your online presence definitely needs a boost!
Social media
Check your social media profiles to make sure your bio is consistent across platforms and your posts reflect your professional image. Delve into how your audience interacts with your content. This will spotlight what resonates with your followers and what might need adjustment.
Personal blog or website
If you have a personal blog or website, assess its design, content, and user experience. All information should be current and relevant, and accurately reflect your personal brand.
c) Set goals to improve your online presence
Based on your audit’s findings, set specific, measurable goals to enhance your personal brand. These could include updating your LinkedIn profile, creating a content calendar for your blog, or increasing your social media reach and engagement.
To take your online presence to the next level, consider booking a personal branding photography session with Studio S Portraits. High-quality photography that showcases your vision and personality is one of the key ingredients of a powerful personal brand. We're here to help your professional dreams become a reality.
Welcome to Studio S Portraits, a contemporary, magazine-worthy portrait photography studio run by Shruthi Venkatasubramanian. Based in West Boston, Massachusetts, Studio S Portraits has emerged as a premier provider of high-quality photography services, bringing a touch of artistic flair to headshots, personal branding, and portrait photography.
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