Photography Blog

If you're a therapist building a private practice, your photo is doing something unusual. It isn't establishing authority the way a CFO's headshot does. It's answering a much quieter question a prospective client is asking before they ever pick up the phone: Could I tell this person the truth? That's a strange thing to ask a photograph to do. But it's the actual job, and it's why generic professional photography often falls flat for this profession. Where Your Photos Actually