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The Story That Started This Conversation A business coach in Newton reached out to me a few months ago. She'd been putting off her headshots for over a year — too busy, too expensive, too "not the right time." Meanwhile, she'd been losing potential clients to a competitor whose website looked polished and professional. She finally booked a session, updated her LinkedIn and website, and within six weeks had two new clients — each worth over $3,000. She told me: "I spent more time avoiding this...

Personal branding photos for a Metrowest Boston financial services company, woman owned and run Why your brand images are the most underestimated investment in your business — and what a real personal branding session actually looks like There is a version of personal branding photography that goes like this: you book a two-hour shoot, you show up in your best blazer, someone takes 400 photos of you against a white wall, you get 20 back, you use three of them on LinkedIn and wonder why...

In real estate, you are the product. Before a client ever meets you, before they read your reviews, before they see a single listing — they see your face. On Zillow. On your brokerage website. On LinkedIn. On the postcard that landed in their mailbox last Tuesday. Your photo is working 24 hours a day. The question is whether it's working for you or against you. The Ryan Serhant Lesson You don't have to like him. You don't have to watch his show. But you cannot argue with what Ryan Serhant has...